brand identity, art direction, digital design

British Council

Serving as an internal designer for one year, I presented a concept for a potential branding overhaul of their global Festivals and Seasons events. My aim was to construct a visual persona that resonated with a younger, more artistically inclined demographic. I developed a modular graphic framework and curated a distinct typeface tailored to the project's needs. The core idea was to establish these resources as versatile tools capable of furnishing forthcoming F&S events, all while sustaining an engaging visual allure. It was imperative for this visual scheme to harmonise with the British Council's brand guidelines, align with accessibility regulations, and seamlessly integrate with previous design elements.