Worked as an in-house designer for 1 year. This is a concept for a brand refresh of their international Festivals and Seasons events. I wanted to create a visual identity that appealed to a younger and more creative minded audience. With this in mind, I designed a modular graphic system and bespoke typeface for the project. The idea being that these assets could provide huge amounts of variation for other F&S events in the future whilst remaining visually exciting. This visual concept had to also be in accordance with the British Council's brand guidelines, accessibility rules and previous design components.