British Council

Worked as an in-house designer for 1 year. This is a concept for a brand refresh of their international Festivals and Seasons events. I wanted to create a visual identity that appealed to a younger and more creative minded audience. With this in mind, I designed a modular graphic system and bespoke typeface for the project. The idea being that these assets could provide huge amounts of variation for other F&S events in the future whilst remaining visually exciting. This visual concept had to also be in accordance with the British Council's brand guidelines, accessibility rules and previous design components.

brand identity, art direction, digital design