Sheffield Olympic Legacy Park was entering a new phase of development driven forward by Scarborough International Group. After a decade of successful partnerships and investment, this next stage of commercial growth required a strong and distinctive brand rooted in an active legacy. With investment in commercial innovation, research, and education, this is a place ‘made to move’. The brand captures the energy and enthusiasm of elite sport without excluding the person next door. Sheffield Olympic Legacy Park is ready to take its place on the national and global stage as an exemplar place for world-class innovation in sport, health and wellbeing.

brand identity, art direction, digital design