Harry Moses


Schenkel is concept brand for fashion designer and textiles expert Simon Schenkel. A basic visual identity with minimal deliverables, it was a case of creating an almost no-frills aesthetic as requested by Simon. For the lookbook, I used simple stripped back layouts and neutral typography to allow the photography of his collection to breathe, but with enough design integrity to not be too plain. UI prototypes as digital deliverables to demonstrate how a commerce site could function.