Harry Moses


Flora are a luxury florists based in Bath that work exclusively with British organic flowers. The brief was to create something minimalist and modern with a touch of class. I ventured down the route of using a monochrome colour palette to allow colours of the flowers room to breathe. Inspired by fashion typography, I used a more delicate typeface for the logo, a la Vogue, to give a sense of luxury and quality. For the motif, I looked at insects which aid with the pollination of organic flowers. Ladybirds, Butterflies, Wasps and Flies were many of the typical and more obvious insect silhouettes that could be used, but I decided to use the Hawk Moth, one that I felt was more interesting. The Moth motif is used across all the touch points and adds to the almost darker tone of the overall aesthetic.